An exhibition on American architecture, product, and graphic design, Design/USA traveled to eight cities in the Soviet Union over a period of two years. The project was the work of the Yoknapatawpha Exhibit Group, a joint venture of Mockbee-Coker-Howorth-Architects and Communication Arts Company, a media and graphic design firm based in Jackson, Mississippi.
Tom Howorth was the Principal Architect for the project.
More than 2 million Soviet Citizens visited the exhibit during its two-year tour, a record for the U.S. Information Agency.
The most significant design challenge presented by the project was to achieve modularity and portability so that the exhibit could be transported easily within the Soviet Union, but to present, at the same time, an image of quality and relative permanence when installed. The exhibit also had to fit in a variety of exhibit halls: some long and narrow; some two-levels; some with floors 6” out of level. Only the Moscow hall could accommodate the exhibit in the prototypical floor plan, so the modules were designed with sufficient flexibility to permit them to be reconfigured while preserving their narrative continuity.
Design/USA won a Citation Award from the Mississippi Chapter of the American Institute of Architects in 1990.